design system
Building Consistency for an AI-Driven CX Product
The goal was to create a design system that enhances visual consistency and user experience, fostering smoother collaboration across teams and aligning design and development efforts.
Timeline
From 2023 to 2024, this ongoing project focuses on developing a design system while managing multiple initiatives concurrently.
Background
Lang.ai specializes in automating the understanding of customer interactions by leveraging natural language processing to extract valuable insights from unstructured data.
This approach transforms traditional customer support, which often relies on manual analysis and categorization, into a more efficient and streamlined process, saving time and improving the overall effectiveness of customer engagement.
Problem
Inconsistent Visual Identity: The lack of uniform design elements resulted in a fragmented user experience, diminishing overall coherence across the platform.
Collaboration Challenges: Gaps in coordination between design and development teams frequently caused misalignment and delayed project timelines.
Low Component Reusability: Without a standardized component library, teams often recreated similar elements, slowing down their workflows.
Scaling Limitations: Adding new features required significant time and effort due to the absence of a unified design framework.
This category details the step-by-step approach taken during the project.
Research & Planning
Gather data to identify main pain points through interviews, Canny and LogRocket.
Design & Prototyping
Establish guiding design principles and components while developing the design language and style guide, and create components, guidelines, and documentation.
Implementation
Implement the design system by integrating the established principles and components, developing the design language and style guide, and producing comprehensive guidelines and documentation.
Testing & Optimization
Conduct testing and optimization to evaluate the design system's effectiveness, gather user feedback, and make iterative improvements to enhance usability and performance.
The resulting design system provides a cohesive user experience, enabling teams to efficiently create and maintain consistent product interfaces. Key features include:
Reusable components
The design system includes a library of reusable components that streamline the design process, allowing teams to maintain consistency and efficiency across various projects while reducing the need for redundant design work.
Style Guide
The style guide offers clear guidelines on typography, color schemes, and layout principles, ensuring that all products align with the brand identity and enhance the overall user experience through visual coherence.
Responsive Design
The responsive design framework allows for seamless adaptation across devices and screen sizes, ensuring that users have a consistent and engaging experience whether they are on a desktop, tablet, or mobile device.
Here, the outcomes and achievements of the project are highlighted.
Increased Efficiency
With reusable components and guidelines, teams save time on design and development, allowing for quicker project turnaround, more efficient workflows, and a 25% increase in team efficiency and productivity.
Gained Consistency
The design system establishes a unified visual language, creating a cohesive look and feel across all products, enhancing brand recognition and consistency by 20%.
Improved UX
A clear, consistent interface helps users navigate products more intuitively, improving usability and overall satisfaction.