Website redesign
From Old to Gold: Upgrading an NGO Website
This professional project involved redesigning an outdated NGO website for Sinergia Social to create a modern, user-friendly platform that meets the needs of today's users while enhancing accessibility and engagement.
Timeline
From explorations to final designs in 1 year while working with multiple projects at the same time.
Background
Sinergia Social is a non-profit organization dedicated to empowering individuals from vulnerable backgrounds, particularly immigrants and those at risk of social exclusion. By providing essential support services, training programs, and job placement assistance, Sinergia Social aims to facilitate integration and promote self-sufficiency, helping members of the community build better futures.
Problem
The NGO’s existing website was outdated, hard to navigate, and not responsive. Users, many of whom have limited digital experience, struggled to find the information they needed.
Before
This category details the step-by-step approach taken during the project.
Research & Planning
Utilized user personas, interviews and empathy maps to understand user needs and preferences.
Design & Prototyping
Created low and high-fidelity prototypes using Figma, focusing on usability and visual appeal.
Implementation
Implemented designs directly within Drupal, selecting a new theme that aligns with the NGO's mission and improving site functionality.
Ongoing Launch
The redesigned website was launched for public use, with continuous updates based on user feedback and evolving needs.
The redesigned NGO website delivers an intuitive user experience, enabling visitors to easily access information and resources while fostering community engagement and support.
User-Friendly Navigation
Simplified site structure for intuitive access to information and resources.
Mobile Responsiveness
Ensured optimal performance on various devices, catering to users on-the-go.
Enhanced Visual Design
Updated aesthetics to reflect the organization's mission, fostering engagement and trust.
Outcomes
The project resulted in a modernized website that significantly enhances user engagement, providing clear access to resources and information while effectively serving the needs of the community.
Improved User Engagement
Enhanced design led to increased visitor interaction and lower bounce rates.
Positive User Feedback
Users reported a more enjoyable experience and easier access to resources.
Increased Accessibility
The revamped website improves overall accessibility, ensuring that users of all backgrounds can easily navigate and benefit from the NGO's services and offerings.