App Redesign
Improving Usability For Game Shop
Project type
Personal
ROLE
Product Designer
EXPERTISE
UX/UI Design
YEAR
2021
The Game Redesign Project aimed to enhance a mobile gaming store app for my Master's degree in UX/UI Design. The focus was on improving usability and visual appeal, addressing user pain points, and aligning the design with gaming community expectations.
Timeline
From explorations to final designs in 6 months as a final project for my Master's Degree in UX/UI Design at Trazos School.
Background
GAME.es is a leading video game retail chain in Spain, offering a wide range of new and pre-owned games, consoles, accessories, and collectibles. With both physical stores and an online platform, it serves a diverse gaming community and features trade-in programs, loyalty rewards, and engaging events, making it a popular choice for gamers in Spain.
Problem
The existing app suffers from a poor user experience, primarily due to a cluttered menu with repeated elements. This design flaw causes confusion, making it challenging for users to find the information they need. Additionally, poor usability hampers efficiency, leading to user frustration and potential abandonment of the app.
This category details the step-by-step approach taken during the project.
Research & Planning
User research was conducted using user personas, alongside feedback gathered from app reviews on the Apple Store and Google Play Store to identify key pain points and areas for improvement.
Design & Prototyping
Initial designs and prototypes were created to visualize the improved user experience and interface based on the research findings.
Optimization
Feedback was obtained from classmates and the instructor, leading to iterations that refined usability and aesthetics.
Finalization
The design was finalized after incorporating feedback, ensuring it met user needs and provided a seamless shopping experience for gamers.
The resulting app offers an intuitive and engaging platform for gamers to effortlessly browse and purchase video games. By enhancing usability and visual design, it empowers users to enjoy a streamlined shopping experience that caters to their gaming preferences and needs.
Redesigned Home Page
The home page showcases highlighted new releases, pre-order options, and featured games for purchase, ensuring users are always informed about the latest offerings and promotions.
Categorized Menu
The app includes an organized menu with categories such as Discounts, Games, Accessories, and Merchandising, allowing users to quickly navigate and discover their desired products.
In-App Purchasing
Users can seamlessly purchase games directly through the app, providing a convenient and secure shopping experience without needing to visit a separate website.
Expected Outcomes
This section highlights the expected outcomes of the project.
Enhanced User Engagement
By providing a streamlined and intuitive shopping experience, the app is expected to increase user engagement, encouraging gamers to spend more time browsing and exploring products.
Increased Sales Conversion
The in-app purchasing feature and well-organized menu are anticipated to improve sales conversion rates, making it easier for users to find and buy games, accessories, and merchandise.
Higher Customer Satisfaction
The redesigned home page and categorized navigation aim to enhance overall customer satisfaction, ensuring that users can easily access the latest products and promotions, fostering brand loyalty.